Dakarai Aarons

Vice President, Strategic Communications

Information is power and giving those closest to students that power source can transform education in a way that allows every child to fulfill their dreams.


Dakarai I. Aarons is Vice President of Strategic Communications for the Data Quality Campaign, where he leads the development and implementation of evidence-based, multi-platform strategic communications, internal knowledge management, and public engagement strategies designed to support DQC’s mission to advance the effective use of education data to improve student achievement.

He oversees a team of professionals responsible for digital strategy, media outreach, editorial strategy, opinion research, crisis communications, publications, and partner engagement. Dakarai has directed award-winning media and publicity campaigns for national and international organizations and written award-winning journalism on education policy and practice issues.

Before joining DQC in 2013, Dakarai was director of education outreach and policy for CommunicationWorks, a leading national education public affairs firm. He has also been a reporter for Education Week and The (Memphis, TN) Commercial Appeal. His work has also appeared in The Washington Post, The Miami Herald, The Des Moines Register, and The Dallas Morning News, among other publications.

Dakarai is an active member and officer of Washington DC’s historic Metropolitan AME Church and is a vice president of the Education Writers Association's board, a member of the National Press Club and a former committee chairman of the National Association of Black Journalists. He also serves on the City of Hyattsville’s Education Advisory Committee. A Washington, DC native, Dakarai earned a degree in journalism from the University of Nebraska-Lincoln, where he serves on the College of Journalism and Mass Communications’ professional advisory board.