Aimee Rogstad Guidera

President and CEO

We will never be able to approach equity of opportunity or even the lofty goal of equity of outcomes without ensuring that everyone with a stake in education—especially families—has equal access to timely, useful information. Every child in this country deserves an education that will prepare him or her for success.


Aimee Rogstad Guidera is the President and CEO of the Data Quality Campaign (DQC), a national, nonprofit organization leading the effort to empower educators, students, parents, and policymakers with the information they need to make the best decisions to improve student outcomes. Aimee believes that data has the power to transform education to ensure every child in this country is prepared for success in college and careers.

Since it launched in 2005, the education and policy fields have come to rely on DQC’s research and landscape analyses as the only source of information that captures the “state of the states” on effective data use—first with the 10 Essential Elements of Statewide Longitudinal Data Systems, and then with the 10 State Actions to Ensure Effective Data Use. Aimee continues to advocate for better access to and use of data so that educators, parents, and policymakers will have the insights they need to inform better decisions to support student achievement.

A respected thought leader in education, Aimee was named one of TIME’s 12 Education Activists of 2012. She has also been cited as an expert on education policy and the value of education data by publications such as Business Week, NPR, and Education Week. Aimee is a Pahara-Aspen Education Fellow and an alumna of the Institute for Educational Leadership’s Education Policy Fellowship Program. She serves on the board of directors of the Institute for Educational Leadership and the Friends of the Hennepin County (Minnesota) Library.

Before founding DQC, Aimee served as the director of the Washington, DC, office of the National Center for Educational Achievement. She previously served as Vice President of programs for the National Alliance of Business (NAB), worked in the education division of the National Governors Association’s Center for Best Practices, and taught for the Japanese Ministry of Education.

Aimee received her bachelor’s degree from Princeton University’s Woodrow Wilson School of Public and International Affairs and earned a master’s degree in public policy from Harvard’s John F. Kennedy School of Government.

Aimee and her husband, Bill, are the parents of two school-age daughters. She is an active supporter of her daughters’ public schools and has served as a classroom volunteer, parent-teacher organization leader, and advisory committee member.